Meet Adrian
I’m Adrian Hernandez, a multidisciplinary Product Designer and founder based in San Francisco. I specialize in crafting intuitive digital experiences, bold visual identities, and scaling immersive products with strategy.
Over the past few years, I’ve led design for startups and social-impact projects from launching Flux, a decentralized social app transforming doomscrolling into growth, to building Taque Studios, a boutique creative studio helping early-stage companies shape their brand and story.
Product Design
B2B SaaS
AI / LLM
Front End Dev
Founding Product Designer
Product Manager
Figma
UX/UI
Adrian Hernandez
Taque Studios
Currently
Adrian Hernandez
Taque Studios
2025
Adrian Hernandez
Taque Studios
2024-25
Product Design process
Build Process
A startup-inspired workflow to take ideas from spark to launch. My process balances rapid iteration with thoughtful research, ensuring every decision is rooted in insight and built for impact.
Research
We start by understanding your market, users, and goals. This phase blends competitor analysis, user interviews, and cultural insight to uncover opportunities and blockers. By defining the problem space, we ensure every solution is rooted in strategy.
1
Ideation
We define the core of your brand — positioning, messaging, and tone of voice. This becomes the foundation for how your brand behaves and communicates, both visually and verbally.
2
Build
Once a clear direction is set, we bring ideas to life. We design and prototype components, craft user flows, and develop high-fidelity layouts. Our lean approach keeps momentum high while ensuring every detail supports your product or brand story.
3
Iterate
After launch-ready assets take shape, we test and refine. Real user feedback and internal reviews reveal what’s working, what’s not, and where to improve — so each cycle moves your product closer to its best version.
3
Ship
Finally, we deliver with confidence. From brand systems to fully built interfaces, we hand off polished work backed by strategy and tested by users. We stay close post-launch to ensure your team has everything needed to grow.
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