Role
Co-Founder & CEO
Duration
August 2024 – Present
Tools & Skills
App Development, React Native, Product Strategy, UX/UI Design, User Research, Pitching & Fundraising
Team
CEO-led team: 1 Founding Designer (me), 1 CTO, 4 Software Engineers, External Advisors
Project Overview
Flux is a decentralized social app designed to replace mindless doomscrolling with intentional, growth-focused content discovery. The platform aims to create a healthier digital experience by emphasizing quality over quantity and fostering meaningful connections.
As the founder and lead designer, I conceptualized Flux to address the growing concerns around social media addiction and its negative impact on mental health. The project began in Summer 2024 and has since evolved from early prototypes to a full-fledged MVP with a dedicated development team.
The Problem
Traditional social media platforms are designed to maximize engagement through endless scrolling, leading to:
- Increased anxiety and decreased focus
- Content consumption without retention or growth
- Algorithmic echo chambers that limit perspective
- Superficial connections rather than meaningful engagement
- Addiction-driven design patterns that prioritize time spent over value gained
The Solution
Flux reimagines social media with intentionality at its core:
- Curated content discovery based on learning goals rather than engagement metrics
- Decentralized architecture that gives users control over their data and experience
- Built-in reflection tools that encourage processing information rather than just consuming it
- Community-driven content curation that reduces algorithmic bias
- Design patterns that promote healthy usage rather than addiction
Key Features
Flux transforms doomscrolling into intentional growth by combining thoughtful design, decentralized tech, and community-powered curation.
Growth-Driven Feed
Doomscrolling → Development A content experience designed to help you grow, not zone out — powered by a human moderation system focused on productive, insightful content.
Decentralized Architecture
Own your data, shape your experience Built on decentralized architecture using the AT Protocol, Flux gives users full control of their data and personalized feed — no algorithms, no exploitation.
Community-Driven Moderation
Curated by people, not black-boxes Communities moderate and curate what gets surfaced — fostering trust, relevance, and real value over engagement traps.
Design Process
The development of Flux followed a user-centered design approach, with multiple iterations based on feedback and testing.
Research & Discovery
Conducted user interviews and market analysis to identify pain points with existing social platforms and opportunities for innovation.
Ideation & Prototyping
Developed wireframes and interactive prototypes to test core concepts and user flows.
Development & Iteration
Built the MVP with a team of UCLA students, incorporating feedback through multiple iterations.
Technologies Used
Flux leverages modern technologies to deliver a seamless and powerful user experience.
Cross-platform mobile development
Decentralized servers & Identity
Backend services
UI/UX design
Outcomes
Flux has evolved from a concept to a working MVP with a dedicated team of developers and designers.
Early user testing has shown promising results, with users reporting increased satisfaction and reduced anxiety compared to traditional social platforms.
The project has garnered interest from the UCLA community and beyond, with potential partnerships in discussion.
Next Steps
Complete the MVP development and launch a closed beta to gather more comprehensive user feedback.
Refine the content discovery algorithm based on user behavior and preferences.
Expand the team to include more developers and community managers.
Secure funding to support continued development and growth.
Interested in Flux?
Flux is currently in development. Sign up to be notified when we launch or get in touch to learn more about the project.